The simplest explanation of network marketing is that it is a method of marketing that utilizes independent representatives to reach potential customers that a company otherwise would not reach with traditional online or offline marketing methods.
In order to accomplish this, network marketing companies and their associates recruit individuals i.e. “their sales force,” just like other companies and franchises, have done for years, take for example the insurance industry.
How often have you seen ads on television that use the term, “Independent Representatives or Associate?”
Yet, as we watch these advertisements we naturally assume they are employees of the company, when in reality they are independent business owners!
No doubt you have noticed as you have driven through your neighborhood many of these small businesses, they have signs and other advertisements designed to draw your attention to them.
Yet, you will rarely see advertising from the approximately 13 million people who are either involved with direct selling, or in the network marketing industry according to figures by the Direct Selling Association (DSA).
There is distinct difference between us and them, in most cases they are assigned an exclusive territory and therefore cannot market outside of their assigned territory. Where as in network marketing in most cases, you can market just about anywhere your company is established!
Why are companies willing to pay you to market for them...
...Why don't they just utilize the internet or other traditional marketing methods?
It’s quite simple, they want access to your network, that is your network of friends and family members! Today there are hundreds of companies offering products and services. Many of these products and services you recognize by their brand name!
The products and services you can market today cover everything from Communication Services, Internet Access, Nutritional Products, Weight Loss Programs, Water Filtration Systems, Financial Programs, Electrical Power, Solar Power, just to name a few.
So why do they need us? Traditional marketing methods have companies spending millions of dollars each year to market their products and services.
They know that word-of-mouth marketing is a far more powerful and effective method of marketing, especially, when that message comes from those whom we know and trust!
And these companies are more than willing to pay you, to communicate this message to your network of friends and family.
It is extremely important to understand that this method of marketing is not about bugging your friends and family members, as many would love for you to believe.
It is about your ability and skill to determine from those individuals within your circle of influence who would be interested in the products or services that your company has to offer...
... That information alone is one of the critical elements that separates those who fail, from those who go on to become very successful!
And occasionally you might uncover a few individuals, who also want to start a business!
I truly believe Robert Kiyosaki summed it up nicely; it really is the business school for people who like helping people!
If you want to call your own shots in life, if you’re willing to get the education you will need to run a small business, if you enjoy working with people, then network marketing just might be right kind of business for you.
If on the other hand, you’re only in it for the money or you just don’t like dealing with people well then...
... You’ll most likely end up failing!
Personally I’ve found running a network marketing business to be a very rewarding. While it does give you the freedom from punching someone else’s clock, now you’ll be punching your clock and will have to hold yourself accountable!
If your currently employed the training you'll get from having a network marketing business will give you a deeper appreciation of what your employer has to deal with on a daily basis. You will also become a far better communicator, someone who really listens and address the wants and needs of others!
With the economy the way it is today, working from home makes more sense than acquiring a second job in order to make ends meet. And thats if you can find one!
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